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For First-Time Visitors


Noto Peninsula

Rugged coastlines, rural views, and rich agricultural heritage

The Noto Peninsula in northern Ishikawa extends about 100 kilometers into the Sea of Japan. The area is home to coastal scenery, jagged coastlines, thriving agricultural traditions, and centuries-old craft cultures.

Youtube Rugged coastlines, rural views, and rich agricultural heritage

Natural scenery

The Noto Peninsula’s coasts are defined by dramatic rock formations and cliffs, such as Ganmon. The 8-kilometer-long Chirihama Nagisa Driveway on the western coast is the only sandy beach in the country where driving is allowed. The Shiroyone Senmaida rice terraces that overlook the sea are a classic sight of rural Japan.

Natural scenery

Timeless heritage

The charming town of Wajima is a center of culture on the Noto Peninsula. It is best known for 500 years of lacquerware production and its lively morning market. Kiriko, the towering lantern floats carried during summer festivals across the peninsula, are on display at the Wajima Kiriko Art Museum. Traditional salt-farming methods are still practiced at the Okunoto Salt Farm Village.

Timeless heritage

Rural hospitality

The people of Noto welcome visitors with warmth and care. Try a farmhouse stay and experience the traditional way of life first-hand: forage for mushrooms and mountain vegetables in the surrounding forests or make charcoal for the large sunken hearth that is typical of such homes. Friendly tours around Notojima Island encourage visitors to interact with locals and learn about their sustainable agriculture methods.

Rural hospitality

Must-see spots

Shiroyone Senmaida Rice Terraces

Terraced rice paddies overlooking the sea form a classic Japanese landscape

Notojima Island

Sustainable agriculture, friendly locals, and a culture of self-reliance

Wakura Onsen

Seaside hot spring resort with rich history and a range of accommodation

Keta Taisha Shrine

Pray for love at one of the most important shrines in Noto

Okunoto Salt Farm Village

Centuries-old salt-farming techniques unique to the area

Getting here

Hokutetsu Bus operates highway express bus routes from Kanazawa to various points on the Noto Peninsula, including Wajima, Anamizu, and Suzu. The ride to Wajima takes about 2 hours. Trains from Kanazawa Station run to Nanao, Hakui, and Wakura Onsen. The trip to Wakura Onsen takes as little as 50 minutes on the fastest limited express trains.

ANA has two daily flights between Tokyo’s Haneda Airport and Noto Satoyama Airport. The trip takes about 1 hour.

Getting around

Hokutetsu Bus operates some routes, and the Noto Railway links Anamizu and Wakura Onsen, but public transport on the Noto Peninsula is relatively limited.

Renting a car is recommended to make the most out of your stay. Agencies are located at Noto Satoyama Airport and most major towns and stations. A road trip around Noto is the perfect way to take in its natural beauty and experience the slow pace of rural life.

For a more leisurely pace, try renting bicycles in Wakura Onsen or Notojima Island. Tourism information centers in Wajima and Suzu have electric-assisted bicycles available.

For service from Noto Satoyama Airport, Furusato Taxi runs jumbo taxis by reservation to anywhere on the peninsula.