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Noto Peninsula

Stunning coastlines, rural landscapes, and a rich agricultural history

The remote Noto Peninsula in northern Ishikawa extends about 100 kilometers into the Sea of Japan. Its secluded location and rustic charm make an ideal escape from Kanazawa and Japan's other major cities. The area is home to beautiful coastal scenery, quaint fishing villages, thriving agricultural traditions, and centuries-old craft cultures. The main centers, Wakura Onsen and Wajima, each have a relaxed atmosphere and make ideal bases for exploring the area.

Youtube Stunning coastlines, rural landscapes, and a rich agricultural history

Breathtaking natural scenery

The rugged coastlines and secluded beaches of the Noto Peninsula lend themselves well to exploration via scenic drives and cycling tours. The peninsula's coasts are defined by dramatic rock formations and cliffs, such as Ganmon Sea Cave, the Sosogi Coast, and Mitsukejima rock island. For more spectacular scenery, take in the views from the Shiroyone Senmaida rice terraces that overlook the Sea of Japan, or enjoy a drive along the 8-kilometer-long Chirihama Nagisa Driveway on Noto's western coast—the only sandy beach in the country where driving is allowed.

Breathtaking natural scenery

Timeless cultural heritage

Noto's thriving agricultural traditions and crafts offer a window into the area's distinctive culture. The charming town of Wajima is a center of culture on the Noto Peninsula. It is best known for 500 years of lacquerware production and its lively morning market. Kiriko, the towering lantern floats carried during summer festivals across the peninsula, are on display at the Wajima Kiriko Art Museum. Traditional salt-farming methods are still practiced at the Okunoto Salt Farm Village.

Timeless cultural heritage

Rural hospitality

The people of Noto welcome visitors with warmth and care. Try a farmhouse stay and experience the area's traditional way of life first-hand: forage for mushrooms and mountain vegetables in the surrounding forests or make charcoal for the large sunken hearth that is typical of such homes. Friendly tours around Notojima Island encourage visitors to interact with locals and learn about their sustainable agriculture methods.

Rural hospitality

Must-see spots

Shiroyone Senmaida Rice Terraces

Terraced rice paddies overlooking the sea form a classic Japanese landscape

Notojima Island

Sustainable agriculture, friendly locals, and a culture of self-reliance

Wakura Onsen

Seaside hot spring resort with rich history and a range of accommodation

Keta Taisha Shrine

Pray for love at one of the most important shrines in Noto

Okunoto Salt Farm Village

Centuries-old salt-farming techniques unique to the area